Dear reader,

in 2015, I started working for Lemon Operations, accompanying partners of IT companies in their first steps into the Subscription Economy. In the meantime, the Subscription Economy has developed into an economically significant business model. Start-ups and traditional companies are creating a variety of new offerings for consumers and business customers. This creates new challenges and opportunities for providers and customers.

Challenges and opportunities of the Subscription Economy are the topics that editors and fellow authors discuss on this website.

With best regards
Jörg Ladner
January 2020

contact: info@subscription-economy.de