Articles

Customer Life Time Value

Colao, J.J.:
In Defense Of The Lifetime Value (LTV) Formula
2020

Fripp, Geoff:
The Comprehensive Guide to Customer Lifetime Value
2020

Skok, David:
What’s your TRUE customer lifetime value (LTV)? – DCF provides the answer
2020

McEarchern, Alex:
The Easy Way to Calculate Customer Lifetime Value
2020

Churn Rate:

Recurly Research:
Is your churn rate within a healthy range?
2020

Skok, David:
2018 Private SAAS Company Survey- Part 2
2020

Totango:
2016 SaaS Metrics Report
2020

Zuora Inc.:
Subscrition Economy Index (TM)
2020