Bücher

Brynjolfsson, Erik; McAfee:
The Second Machine Age
Norton Paperback, USA, 2016

Eades, Keith M.:
The New Solution Selling
McGraw-Hill, USA, 2003

Janzer, Anne:
Subscription Marketing
CPC, Moutain View, CA, 2017

Kennedy, Anna:
Business Development For Dummies
John Wiley & Sons, Ltd, UK, 2015

Kim, Chan W.; Mauborgne, Renée A.:
Blue Ocean Strategy
Harvard Business Review Press, USA, 2015

Metha, Nick; Steinman, Dan; Murphy, Lincoln:
Customer Success
John Wiley & Sons Inc., Hoboken, New Jersey, 2016

Miller, Robert B.; Heiman, Stephen E.; Tuleja, Tad:
The New Conceptual Selling
Kogan PAge, UK, 2011

Moore, Geoffrey A.:
Crossing The Chasm
Harper Business, USA, 2014

Moore, Geoffrey A.:
Zone To Zone
Diversion Books, USA, 2015

Osterwalder, Alexander; Pigneur, Yves; Bernarda, Gregory; Smith Alan
Value Proposition Design: How to Create Products and Services Customers Want
Wiley, USA, 2014

Rifkin, Jeremy:
The Zero Marginal Cost Society
St. Martin´s Griffin, New York, 2015

Vaidyanathan, Ashvin; Rabago, Ruben:
The Customer Success Professional´s Handbook
John Wiley & Sons Inc., Hoboken, New Jersey, 2020

Warrillow, John:
The Automatic Customer
Portfolio Penguin, UK, 2015

Wood, J.B.; Hewlin, Todd; Lah, Thomas:
Consumption Economic
LCCN, USA, 2011