Customer Life Time Value
Colao, J.J.:
In Defense Of The Lifetime Value (LTV) Formula
2020
Fripp, Geoff:
The Comprehensive Guide to Customer Lifetime Value
2020
Skok, David:
What’s your TRUE customer lifetime value (LTV)? – DCF provides the answer
2020
McEarchern, Alex:
The Easy Way to Calculate Customer Lifetime Value
2020
Churn Rate:
Recurly Research:
Is your churn rate within a healthy range?
2020
Skok, David:
2018 Private SAAS Company Survey- Part 2
2020
Totango:
2016 SaaS Metrics Report
2020
Zuora Inc.:
Subscrition Economy Index (TM)
2020